Today’s reading: Colossians 4:5-6

We hear a lot these days about the importance of branding as it pertains to business and product recognition and awareness. As I read Colossians 4:5-6, it struck me how these two verses are, in some sense, describing for us what our brand should look like as a follower of Christ and how if our lives reflect what Paul instructs, we should be easily recognizable as such.

“Walk in wisdom toward outsiders, making the best use of the time. Let your speech always be gracious, seasoned with salt, so that you may know how you ought to answer each person.”

These final instructions to the church in Colossae are all about how we should conduct ourselves as we interact with people who don’t yet have a relationship with Christ. Paul urges each of us to be mindful of both our actions and our words. I like the picture Paul paints for us to model. A few of the things that come to mind when I think about “walking in wisdom” and being “gracious in our speech” are being kind, concerned, caring, and loving. We should especially be mindful of each person’s physical situation and spiritual condition as we encounter and engage with them. When we do these things, we are then in a better position to be able to share the Gospel message and make being a Christ-follower attractive rather than a turn off.

Take some time today to think about what you are showing others as a Christ-follower (the “brand” you are portraying). Do your actions and words represent being a follower of Christ well and in an attractive manner? Tami

Source: Tami’s Blog